Designed by Hans Renzler | Country: Austria
“Hand-crafted label design typed out with an old typewriter and numbered by the wine maker.”
© Jonas Kamber, LooksLikeGoodDesign
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Designed by Labor | Country: United States
“Stain Solver is a true original. For the last 15 years (long before the “trendy” green cleaning product revolution), Stain Solver has been a leader in the “human friendly” Oxygen Bleach category. We endeavored to create a minimal identity system that sets Stain Solver apart from the typical heavy-handed cleaning product approach. It was a joy to redesign the 50lb bulk bucket that is often associated with nasty chemicals or Home Depot shopping. Now you can simply look through the new translucent square pail to see your Stain Solver like freshly fallen snow.”
Established in 1987 in New York and now with 17 offices in 10 countries ITG (Investment Technology Group) is “an independent research broker partnering with global portfolio managers and traders throughout the investment process, from investment decision through to settlement.” If that’s a little unclear — it is to me — they help “clients understand market trends, improve performance, mitigate risk, and navigate increasingly complex markets.” To coincide with its 25th anniversary, ITG has dropped its full name and introduced a new identity and “brandline”, Decoding Signal from Noise, by Landor.
TG’s new brand identity includes a new logo, look and feel, naming system, messaging and brandline. Driven by stark design, smart copy and staggered headlines and logo, ITG’s new brand reflects the firm’s cutting-edge technology and unique market perspectives. […] Of special significance is ITG’s new brandline, Decoding Signal from Noise™, which expresses how the firm helps clients manage the deluge of information in modern financial markets, cutting through the clutter to deliver data-driven insights that no one else can match.
— Press Release
Brand launch video.
The previous logo looked like a generic financial firm, or a healthcare provider, or manufacturer of dentist tools — featuring two interlocked swooshes, probably meaning commitment or partnership or whocares. The new logo follows in similar footsteps to last year’s XL Group identity not in the sense that they copied or emulated it but in that it is not afraid to look like a bold, risk-taking, and aggressive company. I have the sense that a lot of people are going to hate this logo, and probably with good reasons, but there is, again like with XL Group, something refreshing about the jarring and unexpected layout of the three letters. They ain’t pretty per se, but they make a statement and it stands out.
The rest of the identity relies on similar uncomfortable layouts and staggering as well as breaking words in the wrong places and foregoing necessary things like spaces between words. It starts to veer a little into the campy kind of trendy and edgy but it’s something that can be reigned in as the identity evolves. Overall, another welcome addition to the “Don’t Mess With Me” or “I’m Not Here to Make Friends” identity category.
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Designed by Estudio Mllongo | Country: Spain
A special limited edition Cabernet Sauvignon by Valencia’s Estudio Mllongo.
© Jonas Kamber, LooksLikeGoodDesign
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Designed by Katelyn Peissig | Country: United States
“Heritage is a brand of single barrel bourbon whiskey who’s packaging reflects the age-old process of true whisky making. The creation of Heritage Single Barrel Bourbon Whiskey starts out with natural spring water and American born corn that is placed in a copper still to be distilled. From there its placed in charred oak barrels to age and gain color and flavor from the wood. Once the barrels have aged, the Bourbon whiskey is hand bottled and packaged for the consumer’s drinking pleasure.
To reflect the history and process of Heritage, I developed a logo that incorporates the number “1,” as well as the letter “H,” to represent the product. I added a shield to further emphasize the history behind the whiskey. When designing the labels my main focus was for them to contain an aged feel, yet contemporary look. The bottles are encased in oak boxes that I have stained and distressed to reflect the oak barrels, in which the whiskey is aged in.”
