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Music Video by Le Petit Écho Malade

admin — Sat, 19 May 2012 02:48:45 +0000

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Great Stop Motion Music Video by Le Petit Écho Malade, a Studio from France.

Le Petit Écho Malade

tumblr_l5726lsw0v1qa2vz7o1_500.jpg (425×650)

admin — Fri, 18 May 2012 21:32:46 +0000

via http://27.media.tumblr.com/tumblr_l5726lsw0v1qa2vz7o1_500.jpg

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Friday Likes 03

admin — Fri, 18 May 2012 13:55:52 +0000

Once again, beer makes an appearance, accompanied by the logo for a tennis player and a serious NGO.

Mikkeller Pale Spring Ale

Not quite a logo and not quite a full beer label system just a neat idea executed as briskly as crisp Fall air. Or something. This is a small batch, seasonal ale produced by Danish brewery Mikkeller and a label by Stockholm-based Bedow that is printed with heat sensitive ink — playing off the idea of the four seasons, the icon on the label goes from a snowflake when the beer is cold to a sun when the beer gets warm (or preferably when the bottle is empty). [More / Scroll down at the link]

Novak Djokovic Logo

For the record: I don’t like-like this logo and the video above is borderline offensive. But, there is something immensely satisfying about the construction of this logo by PRpepper Agency for Novak Djokovic, the Serbian tennis player currently ranked number 1 by the Association of Tennis Professionals.

Liberta

Perhaps inspired by Amnesty International, this logo by Sao Paulo-based David Galasse for Liberta (as in set free), an NGO in Brazil that fights against slavery in its country, uses its “L” to create an abstract barbed wire barb — it’s a simple and strong solution. [More]

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scooter_rage_1999.jpg (JPEG Billede, 600×592 pixels)

admin — Fri, 18 May 2012 05:04:29 +0000

via http://www.scooterpatcharchive.com/pages/american/amerpages/scooter_rage_1999.html

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Student Work – Dan Hinde

admin — Fri, 18 May 2012 02:03:19 +0000

“D&AD challenged students to create a new brand of Scotch whisky, this included naming the brand, an identity design, packaging and a container. My response is Flora & Fauna, a Superior Scotch inspired by the Miracle of Mother Nature.”

Lovely Package

Graphic Design by Joshua Middleditch

admin — Thu, 17 May 2012 21:20:03 +0000

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Great Graphic Design by Joshua Middleditch, a Designer from the United Kingdom.

Joshua Middleditch

… » my Guest HIMAA (Part II)

admin — Thu, 17 May 2012 12:38:43 +0000

via http://martinhotter.de/2009/08/28/my-guest-himaa-part-ii/

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Padrillos

admin — Thu, 17 May 2012 08:48:06 +0000

“Imagine a herd of wild stallions galloping over smooth, white hills, their black coats reflecting the light of the moon. This very image lived inside winemaker Ernesto Catena’s mind, and kept his primal attachment to land and nature alive during his time as a university student. After years of travel, when Ernesto planted his vineyard in Mendoza, “Padrillos” was born. These intense wines express the primordial forces latent in our fertile land, and the wild spirit of Argentina’s true varietals.”

Lovely Package

MoFrames-swing

admin — Wed, 16 May 2012 20:09:34 +0000

via http://www.moframes.net/02_swing.html

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Full-Court Press

admin — Wed, 16 May 2012 18:44:29 +0000

Established in 1994 (originally as Internet Wire), Marketwire provides “global press release distribution, industry-leading social media monitoring and analytics, and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement.” Many of the press releases we quote on Brand New come from Marketwire, as it serves more than 12,000 clients through 20 offices around the world. This week Marketwire introduced a new identity. No design credit given.

Update: Identity was done by Toronto, ON-based Compass360 in collaboration with the creative team at Marketwire.

Marketwire’s new brand promise, Beyond Words, captures the power of combining content and conversation. It articulates a renewed emphasis on personal service, advanced execution through “powerful simplicity,” exemplary performance and growth. […] Reflecting its new brand identity, Marketwire’s new logo blends two intersecting shapes, representing the integration of content distribution and social media.
— Press Release

New brand introduction.

Not the most flattering or marketing-ready photos but they get the point across of the swag look.

The old logo was cute, in the way a helpless turtle turned on its back is cute, flailing legs and, um, legs — with its wi-fi signal coming out of the tittle and some default-looking sans serif, the logo had that naive early 2000s start-up look. The new logo manages to correct some of its predecessor’s misgivings through a very simple icon that gets the point across — two entities (companies vs. the media/public) connecting — and some new nice sans serif, gently tracked and sized, that adds sophistication to a service working with many Fortune 500 companies. The icon works well as both a pattern, as seen on the website, and blown-up, as seen on the coffee mug which gives it a contemporary argyle-like look. The animation at the top of the post gets a little triangle-happy at points but there are some interesting visual moments and the animation of the logo itself is well resolved. Even though there is no groundbreaking originality this is a very commendable upgrade.

Thanks to Scott Misner for the tip.

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